Языковая игра в коммуникативном пространстве СМИ и рекламы (1500,00 руб.)

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С.В. Ильясова Л.П. Амири ЯЗЫКОВАЯ ИГРА В КОММУНИКАТИВНОМ ПРОСТРАНСТВЕ СМИ И РЕКЛАМЫ 8-е издание, стереотипное Издательство «ФЛИНТА» 2025 Москва 

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УДК 811.161.1=659 ББК 81.411.2-5 И49 И49 Ильясова С.В. Языковая игра в коммуникативном пространстве СМИ и рекламы / С.В. Ильясова, Л.П. Амири. — 8-е изд., стер. — Москва : ФЛИНТА, 2025. — 296 с. — ISBN 978-5-9765-0825-5. — Текст : электронный. Книга представляет собой первую академическую работу по языковой игре в СМИ и рекламе конца XX — начала XXI века, содержащую богатый систематизированный материал по теме, представляющей интерес для самого широкого круга читателей. В основе издания лежит принципиально новое исследование всего арсенала языковых средств, используемых в языковой игре на всех языковых уровнях в СМИ и рекламе. Материал иллюстрирован многочисленными примерами и разъяснениями. Для преподавателей, студентов и аспирантов филологических факультетов вузов, а также всех интересующихся активными процессами в современном русском языке. УДК 811.161.1=659 ББК 81.411.2-5 ISBN 978-5-9765-0825-5 © Ильясова С.В., Амири Л.П., 2022 © Издательство «ФЛИНТА», 2022 

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Стр.3

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